Why did the apostles baptize in Jesus' name?
Jesus-name baptism is the consistent apostolic pattern in Acts.
Direct answer
Because Jesus is the saving name given under heaven, and baptism identifies the believer with his death, burial, and resurrection.
The recorded pattern
Jews, Samaritans, Gentiles, and disciples of John were directed into baptism connected explicitly with the name of Jesus.
The theological meaning
Baptism is into Christ, into his death, and into the name in which salvation is found.
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